PUB 375: Magazine Publishing
This course serves as an overview of the Canadian magazine publishing industry and the challenges and opportunities facing today’s publisher. From identifying a market need, to developing editorial content for multiple channels, to advertising and circulation to print and online audiences, all facets of the industry will be covered. The course will also call upon industry experts, as guest speakers and panelists, to enhance the learning experience and offer practical insights.
The culminating project—a business plan for a new publishing venture—will incorporate all course teachings and give students a realistic sense of what is required to launch a new publishing venture.
Sample Assessment Breakdown
- Magazine Assignment (individual) 10%
- In-class exercises and quizzes 15%
- Business plan (group) 30%
- Group Presentation 15%
- Midterm Test 30%