PUB 212: Public Relations and Public Engagement

A critical and applied approach to theories and practices of professional public engagement, with a focus on public relations. This course is problem-centred and issues-driven, and emphasizes the development of knowledge and skills of effective and strategic professional public engagement across a wide range of current and emerging media technologies, platforms, and communication environments.

Sample Breakdown of Grades

• Project Proposal 10%
• Project Presentation 20%
• Mid-term in-class analysis 20%
• Final Project, report and compendium 40%
• Class contributions 10%