PUB 201: The Publication of the Professional Self

Social media are transforming the public behaviour of organizations into publishing activities focused on the management of their social identities. In the context of emerging conceptual frameworks, students will learn about, track, and discern social media and online practices, and then develop and implement strategies for interactions of their professional self with governments, partners and rivals, consumers, citizens and society.

Sample Breakdown of Grades:

This is subject to change.

  • Content Creation 35%
  • Blogging 25%
  • Journaling 20%
  • Business Plan 10%
  • Participation 10%