In addition to learning about undergraduate, graduate and professional and continuing education programs offered, there will also be a variety of free workshops, informational sessions and campus tours. The free workshops are hosted by leading SFU professionals, so you can get a sneak peek at learning opportunities at our campus, including our very own Suzanne Norman:
Digital Publishing: Best Practices in Our Online World Suzanne Norman | Room 1510 | 6:00–6:50 pm
Arguably, everyone is a publisher today. In this 40 minute workshop SFU Publishing will walk you through best practices as you develop your online self, a process that is taught in our minor in print and digital media. We hope to walk through some hands on practices in Twitter and Facebook, and we will also look at the range of career options in this ever expanding profession.
This half-day workshop will focus on the fundamentals of podcasting, and will provide hands-on-training on how to use podcasting software (Hindenburg editing software) and guide participants in making their first podcast. There will also be the opportunity to hear about the exciting ways scholars have been using podcasts in their research and teaching.
The workshop will be held at SFU’s downtown Harbour Centre campus on Wednesday, September 21, 2016 from 10:00 am – 1:00 pm. Led by Dr. Hannah McGregor, Assistant Professor of Publishing at SFU and co-creator of Witch, Please, the workshop is open to graduate students, faculty, and staff at SFU, UVic, and UBC. Access to the podcasting software will be provided as part of the workshop.
With an intro session on building and monetizing an online audience.
Today’s literary marketplace can be a mysterious minefield to writers. What’s hot? What’s over saturated? What’s literary? Does genre fiction have rules that can be broken? What are editors really looking for? Sam Hiyate, literary agent and founder of The Rights Factory in Toronto will examine the publishing world in Canada, the U.S. and international markets in this one-day workshop. What are the market’s needs, wants, trends and ‘must haves’?
How can you as a writer target your submission to get the attention of an editor or agent? What are the best ways to improve your chances of getting published? Sam will examine the reasons submissions get published, and top reasons most never make it out of the slush pile. Learn about the publishing world and its trends in this invaluable workshop aimed at helping you understand what the market wants.
Bring your query letter for your MS for discussion and critique!
Date: Sunday March13, 2016 Time: 10:30 AM to 5:30 PM Location: Simon Fraser University Harbour Centre, 515 West Hastings St., Vancouver BC Fee: $150 Contact: firstname.lastname@example.org
Sam Hiyate is president of The Rights Factory, a literary agency based in Toronto with an international reach. In his 24-year publishing career, he has worked at literary magazines, small presses and with New York Times bestselling authors, editing and representing everything from debut fiction, memoir and narrative non-fiction to graphic novels. He has taught writing and publishing for 15 years privately and also at various universities. His most recent project is an online magazine, Don’t Talk to Me About Love, exploring love in literary and artistic works.
Trevor Battye is founder and partner at Clevers Media, a consulting firm based in Vancouver, with clients across Canada and in Europe, that specializes in marketing, branding, website development, and advertising sales across various media (print, online, social media). Trevor is a sessional instructor in the SFU Publishing Program and a contributor to the Vancouver Sun Book Club.
Research Bazaar is a worldwide festival promoting the digital literacy emerging at the center of modern research, taking place February 1-3, 2016. The SFU Library’s Research Commons will host workshops and events that allow researchers to gain skills and connect with one another. Research Bazaar, or #ResBaz, was started last year in Melbourne, Australia, and is going global for 2016.
The events aim “to equip researchers from all career stages with the digital skills and tools required to do their research better, faster, and smarter. A unique blend of academic and social life, ResBaz is an event unlike any academic conference you’ve ever been to.” Learn about Python, R, LaTex, GitHub, Data Visualization, GIS, Text Scraping, Data Analysis Software and more!
The Open Textbook Summit May 28-29, 2015, brings together leaders in the Open Textbook field, faculty who are reviewing, adopting and developing Open Textbooks, student advocates, librarians, institutional administrators, government officials, and policy staff.
When: May 28-29, 2015
Cost: $150.00 (Canadian)
Location: Simon Fraser University – Harbour Centre, Fletcher Challenge Canada Theatre, Vancouver, British Columbia
Word Vancouver—the literary festival that celebrates reading and writing‚ is celebrating its 20th anniversary this year, and many of Publishing@SFU’s instructors were on hand to provide free professional development sessions on a variety of literary topics.
Creating an Author Profile with Monique Sherrett
Authors today, whether self-published or contracted with a publishing house, must have solid self-promotion skills. In a digital world, authors must understand social media basics; how to build the right audience; how to work with editors, designers and publishing professionals; and how to use print, radio and other paid media.
Books get sold based on 3 things: Positioning, Author Platform and Sales
Positioning is how the book is positioned in the market. What it is about, who it is for, and why they should care.
The 7-second pitch in the book trade is the “sales handle.” Approximately 25 words that create a recognizable, and compelling, frame of reference. The sales handle often identifies the genre and audience, and includes anything noteworthy.
The sales handle is the basis of an author’s marketing. It can be used in a pitch letter to an agent or publisher, and later in outreach to reviewers and bloggers. The sales handle can act as the first sentence for the book’s description online, and be adjusted to act as the “About” blurb on social media profiles or as Tweets and Facebook Posts.
A previously published author has a sales history that is known to booksellers and helps establish how many copies the bookseller may stock. But comparable titles (people who like X, also buy Y) and competitive titles (people buy X, or they buy Y) can also be used.
If you’re in the business of being an author, then you really know your subject category: where your book is shelved, what is face-out on the shelf, what titles appear consistently across various retail channels, what titles are featured online or on special tables.
The business of being an author requires that you refine your craft but also work on building your reputation and credentials. Understanding the highly competitive retail market and researching what is successful tells you a lot about your book: whether it fills a gap in the market, continues a conversation that is ongoing, takes a controversial or insider look at the subject, etc.
Resources are limited, which means when building an author platform, you need a mix of owned media channels (your author website, email newsletter, blog), rented media channels (social media like Twitter and Facebook), earned media (publicity, reviews), and paid media (advertising).
Monique Sherrett has a passion for all things digital. She began her career at Raincoast Books, where she spearheaded online marketing strategies for various campaigns, most notable being Harry Potter. She founded Boxcar Marketing in 2007 and is a professor of professional practice in the Master of Publishing program.
Join us for this special week-long immersive writing/authoring workshop with award-winning author and digital fiction pioneer Kate Pullinger. Pathways is a unique learning opportunity aimed at writers who wish to explore digital fiction, developers who want to explore literary works, and publishers interested in new models for writing, reading, and collaborating in fiction.