Managing the Publishing Process
Managing the Publishing Process is a groundbreaking book designed to demonstrate how creativity and commerce can be managed in a facilitative environment that at once takes account of human abilities, needs, and frailties; organizational goals; and product excellence. It describes how to manage the publishing process to affirm societal and ethical values, produce an efficient organization that optimizes the requirements of employees, and achieve a publisher’s purpose and mission. Beginning with the primary responsibility of publishing management — to marshal, direct, and control people, time, and money — Ralph Hancox systematically explores the management of the publishing process. With the goal of transferring intellectual creativity from one to many, Hancox explains how to create and manage a successful, people-oriented publishing house, covering critical topics including publishing functions, staff motivation, project financing, production, marketing, and external environmental challenges. Created as a foundation for teaching management to Simon Fraser University’s Master of Publishing candidates, this volume opens the management of publishing for view to a far wider audience.
Topic 1 / Management Strategies
Topic 2 / Publishing Functions
Topic 3 / Organization
Topic 4 / Financial Models
Topic 5 / Publishing Markets
Topic 6 / Production Management
Topic 7 / Business Environments
Final Study Question: The Freedom Press
Ralph Hancox is Adjunct Professor and Professional Fellow Emeritus at the Canadian Centre for Studies in Publishing at Simon Fraser University. He developed and taught Topics in Publishing Management for the Master of Publishing program from 1994 to 2003. Professor Hancox has worked in the publishing industry in England, Canada, the United States, and Italy and has worked as a consultant in Indonesia, China, Canada, Italy, and the United States. Hancox was the Canadian Nieman Fellow at Harvard University from 1965 to 1966 and did post-graduate studies in publishing management development at both Columbia University and the Harvard Business School. In February 2001, he was given the SFU Chancellor’s Distinguished Service Award for his work at the university and for the Canadian publishing industry.