NEW REALITIES IN MAGAZINE PUBLISHING

SUMM 665
FRIDAY, July 29, 2016
9:00 am–5:00 pm
Room 3000
Max. 24 participants
Fee: $225 CDN (all course materials included)

Print media is changing rapidly. Reader’s want instant access from anywhere and at any time. This means magazine publishers have to be agile and innovative, while making sure they don’t overload themselves, and more importantly their staff.

This workshop will help you learn how to balance reader demands, with the demands of your publication’s budget. Participants will break down their publications step-by-step be guided in how to create online communities that build the bank instead of breaking it.

This workshop is ideal for small to medium size magazine publishers, as well as sales and marketing professionals looking to increase their online opportunities for revenue, navigate various social media, and expand their online presence to grow their publication readership.

Throughout the two days participants will cover:

  • Digital Editions, E-newsletters: How to bring them all together into a cohesive online strategy to market your publication to new audiences
  • Social Media: How to evaluate which platforms are right for your publication, how to build your audience, and monetize your presence.
  • Strategies and case studies: Monetize your existing on-line content, through a sound mix of advertising, sponsorships, and partnerships.
  • Advertiser Engagement: How to create custom online opportunities for your advertisers.

The workshop will feature guest speakers who will walk participants through specific highlights.

Participants should bring a laptop.

FACULTY

Trevor Battye is a partner at Clevers Media, a consulting firm based in Vancouver, with clients across Canada and in Europe, that specializes in marketing, branding, website development, and advertising sales across various media (print, online, social media). He co-founded Clevers Media with Clare E Coughlan in April 2008. Their clients include Geist Magazine, The Ryerson Review of Journalism, Musicworks Magazines, Broken Pencil, The 49th Shelf, and many others. He began work in marketing and advertising sales in 2005 with Rebus Creative, where he managed program guide advertising sales for several arts festivals including Word on the Street Vancouver, the See 7 Theatre Series and the Vancouver International Film Festival. He also worked on fundraising for the BC Book Prizes Adopt a Library Program.

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