MARKETING MAGAZINES ONLINE: COMMUNICATING MORE EFFECTIVELY WITH YOUR AUDIENCE

PUB 496
MONDAY July 25, 2016
9:00 am-5:00 pm
Room 3000
Max. 24 participants
$225.00 CDN (includes all course materials)

Getting a foothold in the public conscience is more difficult than ever. With constant streams of content coming at the everyday online reader from all directions, how do you make an impression with your stories or issues, and even more, how do you make your brand stand out from the rest?

Marketing online is incredibly dynamic, from interactive, personal 1-1 marketing, such as social media; to online advertising and emails; to expanding your content streams as a form of marketing, the online magazine marketer needs to be savvy and clever in order to grab attention. More than that, they need to be able to manage reader relationships that didn’t exist before outside the occasional letter.

This workshop will examine the culture surrounding magazines online. There will be a discussion on the diverse methods of communicating with your audience, managing brand messaging and the new importance and roll of customer service.

We will then discuss the aims of marketing online, how to increase subscriptions, sell ad revenue, or just spread a message and how to set attainable goals for your readership. We will also have hands-on introductions to Google, Facebook, newsletter and Twitter analytics, as well as Google DFP ad server. At the end of the session we will produce an online marketing plan based around an issue, including goals for metrics.

FACULTY

Trevor Battye is a partner at Clevers Media, a consulting firm based in Vancouver, with clients across Canada and in Europe, that specializes in marketing, branding, website development, and advertising sales across various media (print, online, social media). He co-founded Clevers Media with Clare E Coughlan in April 2008. Their clients include Geist Magazine, The Ryerson Review of Journalism, Musicworks Magazines, Broken Pencil, The 49th Shelf, and many others. He began work in marketing and advertising sales in 2005 with Rebus Creative, where he managed program guide advertising sales for several arts festivals including Word on the Street Vancouver, the See 7 Theatre Series and the Vancouver International Film Festival. He also worked on fundraising for the BC Book Prizes Adopt a Library Program.

 

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