MARKETING THROUGH SOCIAL MEDIA
WEDNESDAY, July 30, 2014
9:00am–5:00pm [Room 2960]
$225.00 CDN (includes course material)
The new model of web communication is a dialogue rather than a monologue. Successful public relations in this new era focus on listening and facilitating conversations between companies and their market communities. Through case studies and group activities we will go behind the scenes of both company and product and follow the thread from conceptual development to market implementation, learning from the successes and challenges each company has experienced.
Topics include commonly used social networking features, a survey of the content management systems that make social media possible, and how to encourage the exchange of user-generated content about your brand or product.
Understanding the differences between traditional media (print publishing, television, radio) and the dynamic nature of social media is crucial to engaging more directly with your customers and building long-term relationships with them. The workshop is aimed at publishers and marketing directors. An understanding of common marketing concepts and basic website strategy will be an asset.
The workshop met my expectations and provided valuable insights and information. Extremely valuable ideas and info came from other participants.” —David J. Climenhaga