MARKETING THROUGH SOCIAL MEDIA

SUMM 538
WEDNESDAY, July 30, 2014
9:00am–5:00pm [Room 2960]
$225.00 CDN (includes course material)

The content we find on the web entertains, informs, and influences many of our day-to-day activities and decisions. Increasingly, that content is the product of regular people sharing what they find, contributing opinions, insights, experiences and different forms of media (text, photos, videos, etc.). Social media describes the online technologies and practices that people use to socialize around content.

The new model of web communication is a dialogue rather than a monologue. Successful public relations in this new era focus on listening and facilitating conversations between companies and their market communities. Through case studies and group activities we will go behind the scenes of both company and product and follow the thread from conceptual development to market implementation, learning from the successes and challenges each company has experienced.

Topics include commonly used social networking features, a survey of the content management systems that make social media possible, and how to encourage the exchange of user-generated content about your brand or product.

Understanding the differences between traditional media (print publishing, television, radio) and the dynamic nature of social media is crucial to engaging more directly with your customers and building long-term relationships with them. The workshop is aimed at publishers and marketing directors. An understanding of common marketing concepts and basic website strategy will be an asset.

The workshop met my expectations and provided valuable insights and information. Extremely valuable ideas and info came from other participants.” —David J. Climenhaga

FACULTY

Rebecca Coleman has been a freelance publicist since 2001. An early adopter of Social Media (she began blogging and joined Facebook in 2007, and Twitter in 2008), she has become increasingly interested in using it as a marketing tool, and writes about the subject frequently on her blog, The Art of the Business. She has written 3 “How-To” social media guides, instructs courses in Social Media Marketing at BCIT, and travels internationally giving workshops.Rebecca is on a continual search for the elusive work-life balance between her business and her 10-year-old son, Michael. She loves: her Volkswagon, her MacBook, Sushi, Coffee, a good Shiraz, and pretty shoes (not necessarily in that order!). She is an avid foodie and shares her culinary adventures on her personal blog: Cooking by Laptop.

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