DIGITAL PUBLISHING 101
SUMM 558
WEDNESDAY, 2014
9:00 am – 5:00 pm Room 2960
$225.00 CDN (includes course material)
MAX. 20 participants
Wrestling with the morass of standards, technologies, and “acronym soup” of the digital publishing world? Here is a one-day primer for publishers who want to understand the range of digital options open to them. We will introduce a range of topics, provide examples and demos where possible, and then focus on your own contexts: how to take these technologies home and implement them effectively.
Specific topics include the following:
- e-books: formats and production processes
- e-readers and reader experience
- digital rights management: pros and cons
- XML-based production and editorial workflows
- marketing-oriented digital strategy
- the role of social media in publishing today.
FACULTY
