DIGITAL PUBLISHING 101

SUMM 558
WEDNESDAY, 2014
9:00 am – 5:00 pm Room 2960
$225.00 CDN (includes course material)

MAX. 20 participants

Wrestling with the morass of standards, technologies, and “acronym soup” of the digital publishing world? Here is a one-day primer for publishers who want to understand the range of digital options open to them. We will introduce a range of topics, provide examples and demos where possible, and then focus on your own contexts: how to take these technologies home and implement them effectively.

Specific topics include the following:

  • e-books: formats and production processes
  • e-readers and reader experience
  • digital rights management: pros and cons
  • XML-based production and editorial workflows
  • marketing-oriented digital strategy
  • the role of social media in publishing today.

FACULTY

 

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