THE CONTENT PLANNER

PUB 500
FRIDAY/SATURDAY July 22-23, 2016
9:00 am – 5:00 pm
Room 2960
Max. 20 participants
$450 CDN (includes course materials)

Online publishing can take many forms. You might write for a website or blog. Perhaps, you’re in charge of an email newsletter or, maybe, you share through social media tools such as Facebook, Instagram or YouTube. A content plan provides structure to maximize the benefits of your efforts as a content creator.

Whether you work alone, as part of small team or within the communications department of a large organization, a content plan helps you make the most of limited content marketing time and leverage opportunities to generate sales and reap non-monetary benefits.

With a formal content plan, you’ll be able to confirm your platform, make efficient use of your time, brainstorm great ideas, create shareable content, establish an editorial calendar and advance your business objectives. The Content Planner workshop walks you through eight steps to achieve these goals.

Whatever your role and situation, you’ll leave the workshop with a fully executed content plan to roll out over an eight to twelve week period. Once learned, the steps can be repeated continually for ongoing content success.

This workshop is suitable for:
  • Communication staff members responsible for content creation for established businesses or new ventures.
  • Any business looking to connect with customers
  • Creative entrepreneurs – writers, visual artists, musicians
  • Students seeking training to land internet-based, social savvy jobs.

Faculty

Angela Crocker_WDP6311 copy

Angela Crocker helps businesses communicate. She’s a writer, a teacher and an information organizer. Trained as both a business writer and a technical writer, Angela draws on her twenty years of business experience in marketing, fundraising, entrepreneurship, leadership and business communication.  Since 2009, she’s helped businesses figure out what content to share on websites, blogs and social media. Through her company, Angela Crocker & Associates, Angela provides practical information and concrete action to support a wide range of business owners from solopreneurs to large-scale businesses.  She’s worked with world-class chefs, best-selling authors, award winning musicians and thousands of entrepreneurs launching their business dreams. Angela was recognized as a finalist for the Self-Employment Entrepreneur of the Year Award in 2011.

An accomplished teacher, Angela has created and presented numerous college-level courses, custom workshops and one-on-one tutorials. In addition, she is a sought-after speaker for conference presentations and professional development events. She is currently writing her third book, The Content Planner.

On a personal level, Angela researches vintage toys, adores choral music and doodles with fine art supplies. Connect with her at www.AngelaCrocker.com.

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