Meet Ala Serafin—MPub Alumni

This interview is part of our “3 Questions” series with Publishing Minor students, Master of Publishing candidates, and MPub alumni.

Meet Ala Serafin, wordsmith, editor, designer, marketer, travel addict + SFU MPub graduate.

Portfolio: www.alaserafin.com
LinkedIn: www.linkedin.com/in/alaserafin
Twitter: @alaserafin

What was something you wish you had done differently while in school?
AS: I wish I had taken more marketing classes in university, since I see now that sponsored content is the future of publishing (or at least I think so). There are an increasing number of lucrative opportunities in content marketing these days. I’ve experienced this first-hand as I transitioned my publishing career from editorial to marketing. 

What was the most valuable skill you took away from your time in the MPub program?
AS: For me, it was a tie between marketing and digital design skills (e.g. using Adobe CC, coding, branding, etc.). These were my greatest areas of development, since I entered the MPub program with years of editorial writing and editing experience. 

What is 1 piece of advice you would give to current publishing students?
AS: Consider a future in content marketing. (I honestly love my job!)

Ala Serafin’s graduate report is available online from the SFU library: Getting to WL: A Look at the Visual Evolution and 2015 Redesign of Western Living Magazine http://summit.sfu.ca/item/17175

Learn more about Canada’s only Master of Publishing program. Application deadline each year is February 1st.

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