The New Publishing: Digital and Self-Publishing in the DIY Era, November 30

TYEE MASTER CLASSES presents

The new Publishing: digital & self-publishing in the diy era Saturday, November 30th from 10 am to 3 pm — $200, includes coffee, lunch & post-class wine reception
http://thetyee.ca/MasterClass/Fall2013/Trena-Jesse/

WHAT WILL I LEARN?

Have you been toiling away on a book manuscript, wondering what to do with it when you’re finished? The good news is that the rise of digital publishing gives you more options than ever. In this one-day workshop, publishing veterans Jesse Finkelstein and Trena White will help you navigate the constantly shifting self-publishing landscape. They’ll explain how to decide whether you should self-publish or not, what you can expect to earn from self-publishing versus a traditional book deal with a publisher, how much it costs to self-publish, how to make sure you get the best distribution deal possible, and how to increase your sales as a self-publisher. They’ll also unravel the mysteries around digital publishing and provide tools and strategies to help you understand the new vocabulary of ePUBs, Mobi and POD.

WHO’S IT FOR?

Writers, journalists, entrepreneurs, editors, organizations with stories to tell.

WHAT SHOULD I BRING?

Titles, subtitles, cover copy, book descriptions. In an online book retailing word, these are your essential sales tools. Jesse and Trena will make sure you’ve nailed them. If you don’t have those yet, bring questions about your project so they can give you customized advice about your next steps.

WHO ARE JESSE & TRENA?

Jesse and Trena are the founders of Page Two, a company launching in October 2013 that helps people incorporate book publishing into their career and business plans and take advantage of shifting trends in the industry. They have thirty years of combined experience in book publishing. They worked together on the management team at D&M Publishers Inc., which at the time was Canada’s leading independent book publisher, providing leadership to a staff of forty people and strategic guidance in all areas of the business, including corporate and digital publishing. For more detailed bios of each, stay tuned to their upcoming site launch at pagetwostrategies.com.

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