Understanding Google Analytics: Who’s Oggling My Company

Understanding Google Analytics: Who’s Oggling My Company from Kimberly Swetland

This presentation covers the basics in navigating Google Analytics as well as a little background on how Google Analytics was created and some alternatives to Google Analytics. It also briefly discusses Search Engine Optimization, Multi-Channel Function, and Mobile Analytics.

Presented by Kimberly Swetland

On September 20, 2012 for Publishing 802: Technology and Evolving Forms of Publishing

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